Finance & Management
Introducing Ireland’s newest Life & Pensions provider – AIB life by AIB
Introducing Ireland’s newest Life & Pensions provider – AIB life
by AIB
AIB life, a joint venture between Allied Irish Banks, p.l.c. (AIB) and Great-West Lifeco, launched in May this year offering protection, pensions, and investment products. It is the first life company to be designed and built in the Irish market in a generation. AIB provides advice on AIB life products which are exclusively available to AIB customers.
AIB life was created because in the world of Life Insurance & Pensions, there is an opportunity to increase awareness and serve more customers. The numbers speak for themselves, and significant gaps remain in Irish pension planning:

  • 38% of people surveyed have no pension in place.1
  • Almost 50% of men and 40% of women say the reason for not having a pension is that they just haven’t got around to organising it.2

Out of fear, people often choose to postpone purchase decisions. They see life insurance, pensions, and investments as being complicated; the products are viewed as complex and it’s difficult to know who to trust, often relying on advice from family and friends rather than speaking to an expert.

It is clear that customers do not know where to start. Perceived financial insecurity is a very real barrier to behavioural change. To overcome this, there is a really big role to play for the trusted accountant to support customers in taking the first step to meet with a qualified financial advisor. AIB has 120 qualified financial advisors across Ireland offering appointments from 8am to 7pm daily, backed by a customer support team in Letterkenny.

AIB life can be accessed through the AIB Mobile Banking app. Once customers have been suitably advised they can sign, store and manage their policies through the app 24/7.

With digital authentication, no paper signature is required.

AIB life’s vision is to help people on their path to financial security, one step at a time. Whether they are looking to prepare for retirement, put in place a safety net to protect loved ones or a business, or looking to maximise tax efficiency, we have the product offering, and the digital and in-person capability to support.

Our pension solutions

Given that we are coming up to the end of the tax year, we wanted to share some more detail about the new AIB life pension solutions.  We have designed our new AIB life Personal Retirement Savings Account (PRSA) to be highly flexible, so you and your clients can decide when and how much to add, adapting your approach as circumstances change.

We want to give everyone the opportunity to save for retirement, regardless of their career or situation. So, whether your clients are employed, self-employed, directors, or not currently earning, our PRSA provides a simple and straightforward way to kick-start, ramp up, or maximise their retirement savings.

World class investment management
With an AIB life pension customers can access a wide range of funds developed by Irish Life Investment Managers (ILIM) who have over 30 years’ experience working on investment solutions and have been entrusted with €101 billion of assets from domestic and international clients (as of 30/06/2023).

The Fusion fund range is the flagship multi-asset offering in the AIB life fund range. The underlying components have been strategically selected by the investment team at ILIM, in conjunction with AIB life, to invest in a broad range of diversified assets including equities, bonds, cash, alternatives, and property. The objective of the portfolio is to deliver long-term capital growth through diversified portfolios.

When building the Fusion fund range, our objective was to incorporate elements that would appeal to our customer base such as sustainability and risk management. We sought to provide a wide choice to suit different customer needs and, also wanted to include an innovative strategy that focused on future growth and trends.

We include further detail on the four elements of the Fusion fund range below:

circles of the four elements of the Fusion fund range: All-In-One Solution, Downside Protection, Sustainability Focus, and Future Focus
All-in-One Solution: The Fusion fund range provides access to global markets in an “All-in-one Solution”. That is, ready-made funds that give broad market exposure and are designed, built, and managed by investment specialists. The funds also provide reassurance for customers as they offer numerous options depending on risk preferences, from Fusion 2 (least risky) to Fusion 6 (most risky).

Downside Protection: The Fusion fund range is highly diversified across asset classes, geographical regions, and sectors to ensure risk is spread across the portfolio. In addition, a risk management component is included, and the funds allocate between hedged and unhedged components.

Sustainability Focus: Supporting the transition to a net zero economy is a core value of the Fusion fund range and we believe that financial needs can align with having a positive impact on the world and society. We are continuously seeking to improve the sustainability of the fund range. The Fusion fund range is classified under Sustainable Finance Disclosure Regulation (SFDR) as Article 8 and also incorporates an Article 9 component which focuses on Climate Impact Equity.

Future Focus: An innovative and differentiated strategy focusing on megatrends is included in the Fusion fund range. This strategy focuses on growth-orientated megatrends in environment, technology, health and society. By concentrating on these future changes, we aim to diversify investments and generate attractive long-term returns.

Our Lifestages investment strategy, which is the default investment strategy for the AIB life PRSA, recognises that investment needs change the closer a customer gets to retirement. Customers typically become more risk averse with their investments as they approach retirement, as they need to access capital sooner.
As such, our strategy is built to adjust risk over time by investing in different Fusion funds based on the number of years from retirement. When a customer is not close to retirement, a larger proportion is invested in higher risk funds which have a greater potential return. As the customer approaches their retirement age, they will gradually be moved to less risky funds. These changes are implemented automatically so the work is done for the customer as they
move closer to retirement.
Lifestages Strategy Fund Allocations table
The Lifestages investment strategy was built to provide ease and re-assurance to customers that their investment will be risk-adjusted over time and into retirement.
Arrange an appointment with an AIB Financial Advisor
AIB Advisors have helped thousands of our customers plan for their retirement. They can help you or your clients take it step by step and they’ll cut out the jargon. All of them are qualified professionals who can meet face to face in one of our branches or over the phone – the choice is the customer’s. They will deal with the same advisor throughout and they’ll only be a phone call or email away. To take the next step call 01 771 5867 or visit

WARNING: The value of your investments may go down as well as up.

WARNING: If you invest in this product you may lose some or all of the money you invest.

WARNING: This product may be affected by changes in currency exhange rates.

  1. CCPC PENSIONS RESEARCH 20 September 2022
  2. CSO Pension Coverage 2021
  3. Funds that promote environmental or social characteristics
  4. Funds that have sustainable investment as their objective
AIB logo